High Value Links

I’m not gloating here.

I am just really really happy that all my hours of work have not been wasted and turned against me. I mean folk work to move ahead. Try to imagine how you’d feel if the work you put in not only didn’t get you ahead anymore but also started working against you. If that occurred it might devastate your day, big time.

By the sounds of it, plenty of people’s efforts have to all intents and purposes been turned against them by Google’s last couple of major algorithm updates: Panda and Penguin.

Taking a look at the forums it isn’t only the spammers which have been hit by the updates. A lot of real, non-spammy and very normal internet sites have been struck down too , and it is not doing Google’s image any good either. Remember they must get it right or people go to other search engines, it’s that simple, so they need to be aware of the changes they make.

Fortuitously for me a humble Plymouth website developer from Devon my life, and that of my clients has not been spoiled by the latest updates. In reality even though a phase of my link building includes article marketing (which was one of the targets of the updates) fortunately the content I disseminated did not get wiped off the face of the earth. If they did, I wouldn’t be writing this piece right here, I’d be crying in my lager somewhere.

Actually the article marketing (courtesy of Article Samurai) hasn’t been punished by Panda or Penguin and still works. Brilliant!

Does it mean that I’m complacent?

Not one bit.

Quality and value are still the watchwords for this bit of my link building. Once I am done and anchor text reputation gets me enough tops spots then I’ll ease up a bit and move on to other things. Maybe video, perhaps networking but whatever I do I am just happy that I’ve still got a foothold in the game and future moves to make.

By Stephane Kolinsky – Local marketing agency owner and online marketing blogger

Tags: Link Building

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Whilst we all apply different techniques when posting articles on a blog, here are a few SEO friendly blog posting tips you should bear in mind if you want to increase your exposure.

1. Target a different longtail keyword phrase for each article you post on your blog. This will tell the search engines exactly what your blog article is about. What you need to do is compile a list of longtail keyword phrases that you will use in your future blog posts. Google Adwords offers a free tool that will bring up the most commonly searched phrases related to the niche your blog is in.

2. In the title place just your keyword phrase. Use your keywords as the title rather than your whole article title. Your keywords will appear in the blog url. As the search engine robots spider your blog they will immediately know what that article is about and this can help you rank higher on the search engines for that particular phrase.

3. Pay attention to your first paragraph. Put your keywords as close to the front of the first sentence as possible. Now bold the phrase to give additional emphasis.

4. Make good use of the body. This is a good place to link to a couple of additional sources. Here you could add a link to an affiliate product or program that you are marketing. You can also link to helpful resources that are not affiliate links and that you don’t benefit from personally. Search engines like it when you do this.

5. Don’t forget the closing paragraph. Briefly summarise your article and add the exact same keyword phrase you used in the title and first paragraph. Again bold it for additional emphasis.

6. All in One SEO. This is a great SEO plug-in that you are well advised to install. On every blog post that you make you can list the title, description, and keywords using the all in one SEO plug in.

7. Make use of the social directories. Unless you have a high-traffic blog search engines will not come to it on a regular basis.

If you make use of a submission service for your blog posts that is a good way to get your blog spidered quickly. Only Wire is a good one to get your blog posts submitted to over 40 online directories.

This is very easy to do. You just need the title of your blog post, the keywords, description and the url of the actual blog post. You paste these in, hit submit, and the information goes out to the various social directories.You will increase the exposure your blog receives by implementing these blog posting tips. In time you will also generate more traffic to your blog.

Want to find out more? then click here to visit our website .

Tags: Link Building

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God has blessed consumers with the power of Internet. Decision making has become easy for them because they can share their opinions, views and interests with a lot of like-minded people through reviews sites, forum sites and blogs.

What do you do, if your company is the object of scathing attack and relentless criticism? A place in the front page of a search engine is important, but it is equally important that something good or positively interesting is written about at the same time. If there is some negative information written about your company found in the first page of results in a search engine, you have to really do something constructive to undo the damage. It is important to realize that you can’t really remove negative information. However, you can push the negative information down and out from the public view.

Here are some of the steps; you can take into account while latching on to online reputation management:

1. Contact the blog owners or webmasters: You can always contact the webmasters or blog owners of the site where trashy or negative stuff is written about you or your company. Request them politely to remove the negative set of comments. Chances are that they might decline your request. Chances are also there that they might agree and remove the comments. If such is the case, your headache is relieved quite easily. However, you should note that if they do remove the posts, there are fair chances that these comments still remain in the ‘cached’ pages of the search engine. However users who click at that particular link will not see the bad comments.

2. Network with the people who write positive about you: Your company must be doing something good, which is why it is still in the business. Seek such sites that write positive about you and send them an appreciation or a ‘thank you’ mail and tell them that you are giving a link back to their website from your site.

3. Social networking: Social networking is spreading like wild-fire online. Create a community account in sites like Orkut, De.licio.us etc and collate all positive information, videos, interesting content, new product notifications etc. Make your content keyword-driven in social networking sites too with the name of your company appearing in the title and in the body. You can choose to invite only those people who are really interested to know about your company.

4. Audio-visual treat: Upload videos of some of your products or companies online in sites like YouTube and Google videos. You can even make a catchy, promotional video that looks attractive to users online.

5. Google alerts: Set up a Google alerts where you post a certain number of negative or positive keywords or phrases which are most likely to be used in reference to your product or service. In turn, Google alerts automatically send you an email that has new Google results carrying the keywords or phrases that you had listed. This simplifies your online reputation management efforts and keeps you in control of matters beyond the usual human control.

Online Reputation Management is a long-term thing and you cannot expect results the next day. If you channelize your efforts in the right direction, you will earn positive rewards. A close monitoring and optimization of content can surely help you achieve success in your endeavor.

To locate a lot more click here.

Tags: Link Building

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